How can we balance the needs of our business and family today, with what might happen to our planet tomorrow, when we can only play a small part with a tiny effect, if any, on the outcome?
Why should we do anything when nobody else seems to?
We all actually know the answer to these questions. So why do we still not fully engage in trying to make the best future we can.
I fear that the answer is that it would be hard. Hard on our pockets, hard to stand up and be noticed, hard to accept that others may do nothing and profit at our expense, hard on us physically, hard to accept mentally the enormity of our challenge.
With each passing day that challenge grows. It is already not just a problem for our grand children. When we speak to our children is it too hard to admit that the real challenges they will face are a result of us not being prepared to face our own hardships and accepting that they should shoulder a burden magnified.
With each passing day we face the reality that we shall soon face explaining to ourselves that we did not have the courage to face our own hardships in order to save ourselves.
When did we, people in the developed economies, stop being able to do hard?
